IEC

Perspectives for the future

As Information Education Communication refers to a public health approach aiming at changing or reinforcing health-related behaviours in a target audience concerning a specific problem and within a pre-defined period through communication methods and principles. Our team is progressively involved in IEC activities to bring behavioural change in the population where Lion Services Limited is offering its environmental hygiene services.

At Lion Services Limited, we thoroughly research to identify the essentials before designing a communication intervention and understand what people do, the barriers preventing them from following the desired practices, and the enabling factors to facilitate them. We create a detailed plan, the implementation of which is monitored closely according to pre-set indicators and later adequately evaluated. We comprehensively analyse the audience, test a plan with objectives, indicators, and targets, identify the target audience, take regular feedback through monitoring, and conduct a formal evaluation. Our thinking is outcome-oriented, as we use resources more efficiently and learn essential lessons from our experiences.